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FiltersThis is a strategic leadership role responsible for establishing and scaling Vericast's direct programmatic advertising capabilities as part of our evolution into a full-service performance marketing agency for banks and credit unions. This role combines strategic vision with hands-on execution, requiring someone who can evaluate and onboard DSP partners, establish best practices, and build the foundation for a scalable programmatic practice.
The PPC Programmatic Specialist manages automated, data-driven ad campaigns across various channels, including search engines. The specialist leverages technology and data analysis to achieve maximum ROI in an agency environment. This role blends traditional PPC expertise with the technological skills required for programmatic advertising platforms.
Manage and scale paid marketing efforts, building world class campaigns across paid marketing channels that attract consumers. The Performance Marketing Specialist is responsible for managing the success of our digital ad program across paid search, paid social, and programmatic platforms. Manage campaign launches including building audiences, uploading creative, setting budgets, and ensuring proper tracking.
As part of our Performance Advertising Team, you will act as an expert for programmatic and retargeting. You are responsible for the continuous planning, conception and optimization of our programmatic branding and performance campaigns in several countries. You support the control and internationalization of our affiliate activities in several countries. You are responsible for the conception, planning and implementation of projects outside of your daily business.